Multi-touch attribution
Understand how each channel and campaign contributes to pipeline and revenue - not just first or last click.
The Problem
Marketing data is everywhere. Revenue clarity is not.
Your buyers interact with ads, emails, website pages, webinars, sales calls, and content before they ever become customers. Most teams still struggle to answer simple questions.
Which campaign generated this deal?
Which channel brings the best-fit accounts?
Where do buyers drop before converting?
What content moves opportunities forward?
The Solution
One platform for attribution, journey tracking, and revenue intelligence.
Xperra AI combines website tracking, CRM data, campaign performance, and AI-powered insights into one clear view of your customer journey - from first click to closed revenue.
Key Features
Everything you need to connect marketing to revenue.
Account journey tracking
See the full journey of every target account: visits, content engagement, forms, and campaign interactions.
Revenue dashboards
Track sourced pipeline, influenced revenue, conversion rates, deal velocity, and ROI in one place.
AI insights
Automated recommendations on which campaigns to scale, where leads are dropping, and which accounts show intent.
CRM integration
Connect with your CRM to match marketing activity with opportunities, deals, and revenue outcomes.
Website visitor intelligence
Identify high-intent company visits and the pages, products, or content they engage with.
Use Cases
Built for the teams that own pipeline and revenue.
Marketing Leaders
Prove marketing impact on pipeline and revenue with clear attribution reports.
Demand Generation
Find the channels and campaigns that generate the highest-quality leads.
Sales Teams
Prioritise accounts based on real engagement and buying intent.
Revenue Operations
Unify marketing, sales, and website data into one reliable reporting layer.
Outcomes
Make better marketing decisions, faster.
✓ Understand what drives pipeline
✓ Reduce wasted spend on low-performing channels
✓ Prioritise high-intent accounts
✓ Align marketing and sales around the same data
✓ Build leadership reports in minutes
✓ Improve campaign ROI over time
"Xperra AI helped us finally connect campaign performance with real revenue. We now know which channels deserve more budget and which only look good on the surface."
How It Works
From first visit to closed deal in four steps.
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1
Connect your data
Integrate your CRM, website, ad platforms, and marketing tools.
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2
Track the full buyer journey
Capture every important touchpoint from anonymous visit to closed deal.
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3
Analyse revenue impact
See which activities influence pipeline, conversion, and revenue.
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4
Act on AI recommendations
Use smart insights to improve campaigns and prioritise the right accounts.
Get Started
Ready to see what actually drives revenue?
Stop reporting on clicks only. Start understanding the full path from marketing activity to closed deals with Xperra AI.
- Personalised 30-minute walkthrough
- See multi-touch attribution on real data
- No CRM access required to evaluate
FAQ
Common questions.
Who is Xperra AI for?
Xperra AI is built for B2B marketing, sales, and revenue teams that want better visibility into the buyer journey and marketing ROI.
Do we need technical setup?
Basic tracking can be installed quickly with a website script. CRM and campaign integrations can be connected during onboarding.
Can it work with our CRM?
Yes. Xperra AI connects with popular CRM systems to match marketing activity with leads, opportunities, and revenue.
What makes it different from standard analytics tools?
Standard analytics tools show visits and conversions. Xperra AI connects those activities to accounts, pipeline, and revenue.